326 – An Introduction to Coaching

Exploring an Alternative Career Path
Leslie Austin

Despite all the parallels between therapy and coaching, relatively few therapists have been able to launch successful coaching practices. This workshop will focus on three key elements in becoming a successful coach: establishing a solid business model, understanding how the goals and boundaries of coaching differ from therapy, and mastering some simple branding and marketing techniques to draw new clients to your coaching practice. In this dynamic workshop, you’ll:

  • Explore the similarities and differences between coaching and psychotherapy
  • Examine the legal, business, and licensing issues necessary to develop a sustainable business model as a coach
  • Determine how to effectively brand your practice in order to successfully introduce yourself into the mental health marketplace


Note: Check with your board to verify that it accepts CE credit for business development.

Leslie Austin, PhD, has been an executive coach, consultant, and psychotherapist for over 20 years. She’s an adjunct faculty member at New York University’s School of Professional Studies, teaching courses in coaching, leadership, and management.

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