Reaching a Wider Audience
Now that you’ve developed your practice and clinical expertise, are you interested in sharing your knowledge outside the therapy room? Do you want to monetize your skills and reach larger audiences? Whether it’s speaking, writing, or developing online-learning or digital products, this workshop will give you concrete, practical information you can use right away. You’ll discover:
- A range of different speaking and revenue-generating opportunities for mental health professionals—and what’s right for you
- Current marketing strategies that can be done on a budget, including how to use video, social media, content, and grass-roots marketing to find your unique audience and communicate your message in a way that feels organic to the work you do
- A blueprint for how to reach out to venues as well as how to describe and title your products in ways that best express your distinctiveness and appeal to a variety of customers
Note: No CE credit for this workshop.
Susie Arnett is the director of Luminary Programming at the Kripalu Center, and vets up to 600 workshops a year. She’s passionate about helping experts get their teaching out to bigger audiences.