Countering the Stigma of Therapy
We’ve all seen how marketing can help build profitable practices, but how can it affect society’s view of our profession and what it offers? In this workshop, we’ll explore ways to use branding and marketing strategies to educate the public and your clients about psychotherapy. Selling people on therapy might sound like the antithesis of why you entered this profession, but your sales pitch may be your most effective tool in breaking down stigma, increasing access, and furthering our collective goal to heal and transform those around us. You’ll discover how to:
- Craft an effective and personal elevator pitch to help others understand and communicate why psychotherapy is valuable
- Use self-disclosure in social media, public discourse, and the therapy room as a way to alter attitudes toward mental health care
- Decrease stigma around therapy and improve engagement with clients through initiatives such as social media campaigns, podcasting, engaging with popular media outlets as an expert guest or contributor, and doing community-based live events
Esther Boykin, LMFT, is CEO of a Group Therapy Associates, and an adjunct professor. She’s been featured on a variety of media outlets, including The Wall Street Journal, Refinery 29, and Bravo TV.